I got my first digital camera in 1999, and it was love at first sight. 15 years later, and while I was starting my career as a product designer, I began taking some travels and uploading pictures on my Instagram. Fast forward a couple of years later, and my account reached millions of people, with over 300,000 followers, giving me the opportunity to create images for leading brands in the travel, technology, and automotive industry. Photography has been my main focus from 2014 until 2020, until after a series of events I realized entrepreneurship was my true calling.
• Reached millions of people with my images.
• Created content for leading brands, such as Microsoft, Sony, Huawei, Jaguar, The Ritz Carlton, and many more.
• Created and launched an online course teaching Adobe Lightroom.
• Director of Photography for the Italian shootings of Never Too Small’s YouTube channel (2.5M subscribers).
• I took a 104-day trip in South East Asia, living out of my suitcase.
• Ambassador of leading photography brands.
I invested an insane amount of time, effort, energy, and money to develop my photography career, learning everything by doing. Being a photographer was part of my identity, and I would be lying by saying that it was easy to quit. It wasn’t easy, but it was necessary.
In fact, during these years I also heavily worked on myself, and through the process of self-discovery I understood that the reason why I had been able to achieve some kind of success in different endeavors wasn’t simply because “I’m creative”, but because I’m able to continuously optimize processes to reach a desired outcome.
Once I understood that is one of my “superpowers,” I understood that the best way to use it was through entrepreneurship, and so, I burned my past identity, and stepped into my life’s mission with Beyond Sapiens.
• I took the images for a castle whose auction started at $30M.
• I had two closets worth of photography equipment.
• I did not have any formal education in photography nor videography.